COMPANY
Corporate Collective
DATE
Jun 24 - Nov 24
Scope of work
Product Design
Market Research
TEAM
1 Designer, 1 Founder
INDUSTRY
Social Mobility
Scaled Corporate Collective's first web platform
Collaborating with Mawuena To Help Students Stand Out In the Corporate World
Collaborating with Mawuena To Help Students Stand Out In the Corporate World
Collaborating with Mawuena To Help Students Stand Out In the Corporate World
Corporate Collective support students and young professionals to stand out on LinkedIn and excel in their career. Seeing the need for more accessible career opportunities, Corporate Collective, led by its founder Mawuena, offers a range of support to help students and young professionals thrive.
In this project Mawuena and I see how we can use a website to help students sign up to Corporate Collectives newsletter and have organisations/ schools book for speaking. I took charge of the web design and development for the completion of this project.
Corporate Collective support students and young professionals to stand out on LinkedIn and excel in their career. Seeing the need for more accessible career opportunities, Corporate Collective, led by its founder Mawuena, offers a range of support to help students and young professionals thrive.
In this project Mawuena and I see how we can use a website to help students sign up to Corporate Collectives newsletter and have organisations/ schools book for speaking. I took charge of the web design and development for the completion of this project.
"We need to create a standout experience that connects with a visual generation"
"We need to create a standout experience that connects with a visual generation"
"We need to create a standout experience that connects with a visual generation"
I conducted competitor analysis on 10+ organisations achieving similar goals to Corporate Collective. This showed how Corporate Collective can bypass others in the industry with smooth and clear visuals.
I conducted competitor analysis on 10+ organisations achieving similar goals to Corporate Collective. This showed how Corporate Collective can bypass others in the industry with smooth and clear visuals.
I conducted competitor analysis on 10+ organisations achieving similar goals to Corporate Collective. This showed how Corporate Collective can bypass others in the industry with smooth and clear visuals.
9/10 organisations focused more on their social media platforms rather than website.
9/10 organisations focused more on their social media platforms rather than website.
Users are creating more than 40 notes weekly on average, and with that kind of volume, it’s easy for the search experience to feel overloaded and frustrating.
Users are creating more than 40 notes weekly on average, and with that kind of volume, it’s easy for the search experience to feel overloaded and frustrating.
Users are creating more than 40 notes weekly on average, and with that kind of volume, it’s easy for the search experience to feel overloaded and frustrating.
A shock experience as websites had unexpected links, reducing user retention.
A shock experience as websites had unexpected links, reducing user retention.
When trying to access notes from over three weeks ago, many users find it so challenging that task completions drop significantly, pointing to a need for an easier retrieval process.
When trying to access notes from over three weeks ago, many users find it so challenging that task completions drop significantly, pointing to a need for an easier retrieval process.
When trying to access notes from over three weeks ago, many users find it so challenging that task completions drop significantly, pointing to a need for an easier retrieval process.
Lack on visual appeal towards a younger audience
Lack on visual appeal towards a younger audience
With note retrieval proving difficult, 60% of users opt for alternatives like Apple Notes, trading the intended convenience of the Bible app for simpler access elsewhere.
With note retrieval proving difficult, 60% of users opt for alternatives like Apple Notes, trading the intended convenience of the Bible app for simpler access elsewhere.
With note retrieval proving difficult, 60% of users opt for alternatives like Apple Notes, trading the intended convenience of the Bible app for simpler access elsewhere.
Users need a faster, more intuitive way to find past notes
Users need a faster, more intuitive way to find past notes
Users need a faster, more intuitive way to find past notes
It’s clear users are looking for a simpler, faster way to find past notes, highlighting the need for a feature that makes discovery intuitive and hassle free.
It’s clear users are looking for a simpler, faster way to find past notes, highlighting the need for a feature that makes discovery intuitive and hassle free.
It’s clear users are looking for a simpler, faster way to find past notes, highlighting the need for a feature that makes discovery intuitive and hassle free.
Understanding best Practices to place corporate collective beyond Competitors
Understanding best Practices to place corporate collective beyond Competitors
Understanding best Practices to place corporate collective beyond Competitors
With help from my mentors on ADP List, I was to find inspiration of best practises from various sites. At the beginning of the project, I found myself with many ideas but stuck as to how to bring them through the design.
With help from my mentors on ADP List, I was to find inspiration of best practises from various sites. At the beginning of the project, I found myself with many ideas but stuck as to how to bring them through the design.
With help from my mentors on ADP List, I was to find inspiration of best practises from various sites. At the beginning of the project, I found myself with many ideas but stuck as to how to bring them through the design.
Revolut and Monzo connect with a younger generation: FinTech companies have increasingly resonated with younger people, particularly those aged 18-25. While Mawuena was actively supporting young professionals, I observed how Revolut and Monzo effectively used visual assets to communicate their product messages.
Revolut and Monzo connect with a younger generation: FinTech companies have increasingly resonated with younger people, particularly those aged 18-25. While Mawuena was actively supporting young professionals, I observed how Revolut and Monzo effectively used visual assets to communicate their product messages.
Revolut and Monzo connect with a younger generation: FinTech companies have increasingly resonated with younger people, particularly those aged 18-25. While Mawuena was actively supporting young professionals, I observed how Revolut and Monzo effectively used visual assets to communicate their product messages.
Vesto's clean unterface offers peace with visuals: Users don’t want to consume too much information at once, assuming many will be on their phones, quickly looking to understand what Corporate Collective is about. Taking inspiration from Vesto’s approach, I incorporated visuals alongside clear, concise text to communicate effectively.
Vesto's clean unterface offers peace with visuals: Users don’t want to consume too much information at once, assuming many will be on their phones, quickly looking to understand what Corporate Collective is about. Taking inspiration from Vesto’s approach, I incorporated visuals alongside clear, concise text to communicate effectively.
Vesto's clean unterface offers peace with visuals: Users don’t want to consume too much information at once, assuming many will be on their phones, quickly looking to understand what Corporate Collective is about. Taking inspiration from Vesto’s approach, I incorporated visuals alongside clear, concise text to communicate effectively.
Contra target each customer: A challenge I faced was understanding how to target students and professionals alongside schools and organisations. Contra use a tab for companies, agencies and startups to see how Contra provide value for them.
Contra target each customer: A challenge I faced was understanding how to target students and professionals alongside schools and organisations. Contra use a tab for companies, agencies and startups to see how Contra provide value for them.
Contra target each customer: A challenge I faced was understanding how to target students and professionals alongside schools and organisations. Contra use a tab for companies, agencies and startups to see how Contra provide value for them.
Revolut illustrate their product with assets
Monzo communicate ease and joy through
imagery and assets
Vesto give less on text, more to visuals
Contra provide clear detail for each customer
Making use of visual Assets to increase Engagement and ease cognitive overload
Making use of visual Assets to increase Engagement and ease cognitive overload
Making use of visual Assets to increase Engagement and ease cognitive overload
Through competitor analysis, I identified the challenges users faced when navigating the website—mainly, overly lengthy text. Best practices highlighted how visual assets could effectively replace extensive wording. After discussions with Mawuena, we agreed on the text and appropriate visuals. Testing with users confirmed their preference for simplicity, as they appreciated being able to quickly grasp what Corporate Collective is about without being overwhelmed by text.
Through competitor analysis, I identified the challenges users faced when navigating the website—mainly, overly lengthy text. Best practices highlighted how visual assets could effectively replace extensive wording. After discussions with Mawuena, we agreed on the text and appropriate visuals. Testing with users confirmed their preference for simplicity, as they appreciated being able to quickly grasp what Corporate Collective is about without being overwhelmed by text.
Through competitor analysis, I identified the challenges users faced when navigating the website—mainly, overly lengthy text. Best practices highlighted how visual assets could effectively replace extensive wording. After discussions with Mawuena, we agreed on the text and appropriate visuals. Testing with users confirmed their preference for simplicity, as they appreciated being able to quickly grasp what Corporate Collective is about without being overwhelmed by text.
Search tools are simple to use
Search tools are simple to use
Search tools are simple to use
Users are creating more than 40 notes weekly on average, and with that kind of volume, it’s easy for the search experience to feel overloaded and frustrating.
Users are creating more than 40 notes weekly on average, and with that kind of volume, it’s easy for the search experience to feel overloaded and frustrating.
Users are creating more than 40 notes weekly on average, and with that kind of volume, it’s easy for the search experience to feel overloaded and frustrating.
The use of a search was familiar to users
The use of a search was familiar to users
The use of a search was familiar to users
When trying to access notes from over three weeks ago, many users find it so challenging that task completions drop significantly, pointing to a need for an easier retrieval process.
When trying to access notes from over three weeks ago, many users find it so challenging that task completions drop significantly, pointing to a need for an easier retrieval process.
When trying to access notes from over three weeks ago, many users find it so challenging that task completions drop significantly, pointing to a need for an easier retrieval process.
Discovering notes would become easier
Discovering notes would become easier
Discovering notes would become easier
With note retrieval proving difficult, 60% of users opt for alternatives like Apple Notes, trading the intended convenience of the Bible app for simpler access elsewhere.
With note retrieval proving difficult, 60% of users opt for alternatives like Apple Notes, trading the intended convenience of the Bible app for simpler access elsewhere.
With note retrieval proving difficult, 60% of users opt for alternatives like Apple Notes, trading the intended convenience of the Bible app for simpler access elsewhere.
How can I utilise visual assets to communicate Corporate Collective's focus on LinkedIn?
How can I utilise visual assets to communicate Corporate Collective's focus on LinkedIn?
How can I utilise visual assets to communicate Corporate Collective's focus on LinkedIn?
To boost engagement and reduce text, I showcased Corporate Collective's LinkedIn expertise through interactive assets. These fun elements build trust, capture attention, and set expectations for users, motivating them to take the next step confidently.
To boost engagement and reduce text, I showcased Corporate Collective's LinkedIn expertise through interactive assets. These fun elements build trust, capture attention, and set expectations for users, motivating them to take the next step confidently.
To boost engagement and reduce text, I showcased Corporate Collective's LinkedIn expertise through interactive assets. These fun elements build trust, capture attention, and set expectations for users, motivating them to take the next step confidently.
Young people want a sense of community, how do we help illustrate what ours is about?
Young people want a sense of community, how do we help illustrate what ours is about?
Young people want a sense of community, how do we help illustrate what ours is about?
A fun mock up of what it's like joining the WhatsApp community takes a user a step further in making the decision to join the Corporate Collective community. Intentionally showcasing the benefits of Corporate Collective and utilising imagery to emphasise the message to users.
A fun mock up of what it's like joining the WhatsApp community takes a user a step further in making the decision to join the Corporate Collective community. Intentionally showcasing the benefits of Corporate Collective and utilising imagery to emphasise the message to users.
A fun mock up of what it's like joining the WhatsApp community takes a user a step further in making the decision to join the Corporate Collective community. Intentionally showcasing the benefits of Corporate Collective and utilising imagery to emphasise the message to users.
User feedback: "You could expand on the benefits for schools and Organisations"
User feedback: "You could expand on the benefits for schools and Organisations"
User feedback: "You could expand on the benefits for schools and Organisations"
Testing showed how users would love to better understand the benefit for schools and organisations with a clearer explanation. My approach to adapting user feedback was to separate the benefits for schools and organisations into distinct sections rather than grouping them in a carousel.
Testing showed how users would love to better understand the benefit for schools and organisations with a clearer explanation. My approach to adapting user feedback was to separate the benefits for schools and organisations into distinct sections rather than grouping them in a carousel.
Testing showed how users would love to better understand the benefit for schools and organisations with a clearer explanation. My approach to adapting user feedback was to separate the benefits for schools and organisations into distinct sections rather than grouping them in a carousel.
This ensured that neither audience felt like an afterthought in Corporate Collective’s targeting. By providing clear, dedicated sections about the benefits of partnering with Corporate Collective, the website delivers more value and creates a stronger sense of appreciation among users.
This ensured that neither audience felt like an afterthought in Corporate Collective’s targeting. By providing clear, dedicated sections about the benefits of partnering with Corporate Collective, the website delivers more value and creates a stronger sense of appreciation among users.
This ensured that neither audience felt like an afterthought in Corporate Collective’s targeting. By providing clear, dedicated sections about the benefits of partnering with Corporate Collective, the website delivers more value and creates a stronger sense of appreciation among users.
Tested design
Differentiating the benefits for schools and organisations through an intuitive approach
Differentiating the benefits for schools and organisations through an intuitive approach
Differentiating the benefits for schools and organisations through an intuitive approach
Call to actions to increase conversion rates
Call to actions to increase conversion rates
Call to actions to increase conversion rates
The first version had no call to action which could leave schools and organisations wondering what to do after receiving this information. For those interested in partnering with Corporate Collective, the new design guides schools and organisations to partner with Corporate Collective without hesitation of an unclear experience.
The first version had no call to action which could leave schools and organisations wondering what to do after receiving this information. For those interested in partnering with Corporate Collective, the new design guides schools and organisations to partner with Corporate Collective without hesitation of an unclear experience.
The first version had no call to action which could leave schools and organisations wondering what to do after receiving this information. For those interested in partnering with Corporate Collective, the new design guides schools and organisations to partner with Corporate Collective without hesitation of an unclear experience.
Clearly spell out the benefits for both schools and organisations
Now the benefits of working with Corporate Collective shows for both schools and organisations rather than bunching them together. This was confusing at times as schools and organisations may relate different with Corporate Collective, both parties are better informed as to what Corporate Collective do for them.
Now the benefits of working with Corporate Collective shows for both schools and organisations rather than bunching them together. This was confusing at times as schools and organisations may relate different with Corporate Collective, both parties are better informed as to what Corporate Collective do for them.
Now the benefits of working with Corporate Collective shows for both schools and organisations rather than bunching them together. This was confusing at times as schools and organisations may relate different with Corporate Collective, both parties are better informed as to what Corporate Collective do for them.
Iterated design
Accommodating traffic through Mawuena's LinkedIn Influence
Accommodating traffic through Mawuena's LinkedIn Influence
Accommodating traffic through Mawuena's LinkedIn Influence
Mawuena's LinkedIn posts have reached over 700,000 people woirldwide with a storng following and engagement on her posts. Considienf this factor and how over 75% of LinkedIn users are on mobile, I undertamd I had to design a smooth experience for mobile users viewing the website through Mawuena's social media.
Mawuena's LinkedIn posts have reached over 700,000 people woirldwide with a storng following and engagement on her posts. Considienf this factor and how over 75% of LinkedIn users are on mobile, I undertamd I had to design a smooth experience for mobile users viewing the website through Mawuena's social media.
Mawuena's LinkedIn posts have reached over 700,000 people woirldwide with a storng following and engagement on her posts. Considienf this factor and how over 75% of LinkedIn users are on mobile, I undertamd I had to design a smooth experience for mobile users viewing the website through Mawuena's social media.
Approaching YouVersion felt amazing as they responded well, this also took my project from an idea to design work that would potentially transform the experience of over 500,000,000 users worldwide! Isn't that great?!
Approaching YouVersion felt amazing as they responded well, this also took my project from an idea to design work that would potentially transform the experience of over 500,000,000 users worldwide! Isn't that great?!
Approaching YouVersion felt amazing as they responded well, this also took my project from an idea to design work that would potentially transform the experience of over 500,000,000 users worldwide! Isn't that great?!
Students and professionals can quickly learn about corporate collective whilst on mobile
Students and professionals can quickly learn about corporate collective whilst on mobile
Students and professionals can quickly learn about corporate collective whilst on mobile
Students and professionals often browse while commuting or during breaks, so I made sure the website works smoothly across all devices. The goal was to help students easily discover the opportunities available to them and clearly understand what Corporate Collective is about. By keeping things clear and accessible, users can quickly find what they need without any hassle.
Students and professionals often browse while commuting or during breaks, so I made sure the website works smoothly across all devices. The goal was to help students easily discover the opportunities available to them and clearly understand what Corporate Collective is about. By keeping things clear and accessible, users can quickly find what they need without any hassle.
Students and professionals often browse while commuting or during breaks, so I made sure the website works smoothly across all devices. The goal was to help students easily discover the opportunities available to them and clearly understand what Corporate Collective is about. By keeping things clear and accessible, users can quickly find what they need without any hassle.
Added Professionalism and trust through video leads to increase in conversion Rates
Added Professionalism and trust through video leads to increase in conversion Rates
Added Professionalism and trust through video leads to increase in conversion Rates
As well as targeting students and professionals, Mawuena wanted schools and organistions to book the services of Corporate Collective. The thought was to enhance the professional of Mawuena's brand. Simple touches such using videos to show Mawuena's previous speaking engagements helped to build trust with partners.
As well as targeting students and professionals, Mawuena wanted schools and organistions to book the services of Corporate Collective. The thought was to enhance the professional of Mawuena's brand. Simple touches such using videos to show Mawuena's previous speaking engagements helped to build trust with partners.
As well as targeting students and professionals, Mawuena wanted schools and organistions to book the services of Corporate Collective. The thought was to enhance the professional of Mawuena's brand. Simple touches such using videos to show Mawuena's previous speaking engagements helped to build trust with partners.
I did this as users often feel more secure booking with someone they can see, know is genuine, and has demonstrated the expertise they’re offering.
I did this as users often feel more secure booking with someone they can see, know is genuine, and has demonstrated the expertise they’re offering.
I did this as users often feel more secure booking with someone they can see, know is genuine, and has demonstrated the expertise they’re offering.
Post design reflections: Second view and voice from senior designers
Post design reflections: Second view and voice from senior designers
Post design reflections: Second view and voice from senior designers
A big boost during this project came from reaching out to my mentors on ADP List. I wasn’t happy with the first draft of my designs, and getting input from senior designers gave me fresh perspectives to refine my approach. Their advice also taught me how to approach future projects with a process that pushes for success.
A big boost during this project came from reaching out to my mentors on ADP List. I wasn’t happy with the first draft of my designs, and getting input from senior designers gave me fresh perspectives to refine my approach. Their advice also taught me how to approach future projects with a process that pushes for success.
A big boost during this project came from reaching out to my mentors on ADP List. I wasn’t happy with the first draft of my designs, and getting input from senior designers gave me fresh perspectives to refine my approach. Their advice also taught me how to approach future projects with a process that pushes for success.
For Heart of Parenting's website, I applied my learnings to find inspiration and design the first draft that I was happy with! Growing in my design confidence helps me to better validate decisions and also express the heart of the business through the work for users to enjoy.
For Heart of Parenting's website, I applied my learnings to find inspiration and design the first draft that I was happy with! Growing in my design confidence helps me to better validate decisions and also express the heart of the business through the work for users to enjoy.
For Heart of Parenting's website, I applied my learnings to find inspiration and design the first draft that I was happy with! Growing in my design confidence helps me to better validate decisions and also express the heart of the business through the work for users to enjoy.
And that’s how i Collaborated with Mawuena To Help Students Stand Out In the Corporate World
And that’s how i Collaborated with Mawuena To Help Students Stand Out In the Corporate World
And that’s how i Collaborated with Mawuena To Help Students Stand Out In the Corporate World
Fun fact: Had some time away in Marrakesh,
Morocco which led to clearer mind when coming
back to the work!
Loving my work? Here's more!
How would I improve if I were to do this project again?
Corporate Collective
How would I improve if I were to do this project again?
Corporate Collective
© Oluwatimilehin. 2024
